The default mindset in SaaS is more. More features. More hires. More markets. Growth at all costs. Because if you’re not constantly expanding, you must be falling behind, right?

Most founders treat churn like something to fix after the fact. Customers cancel, and the instinct is to look at retention strategies

Growth brings problems. Not just the obvious ones—hiring, product complexity, operational chaos—but a trickier one: the pressure to say yes to everything.

Your time is your most valuable asset. You wouldn’t give away equity lightly, so why do you give away your time so freely? Every meeting, every call, every email is a decision. And just like equity, time is finite.

Founders love to build. Customers love to request. And before you know it, your product roadmap is 18 months long, packed with features that sounded good in a meeting but no one’s really asking for—or worse, no one will ever use.